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DARK HORSE AND RED BULL'S CHINASHOP MAGAZINE
LAUNCH #NOTATCOMICCON CAMPAIGN!


OVER 50 COMIC SHOPS ACROSS THE US TO HOST EVENTS
FOR FANS UNABLE TO ATTEND COMIC CON INTERNATIONAL

On July 24th fifty-five comic book shops across the country will host unique parties in conjunction with ChinaShop Magazine and Dark Horse Comics to celebrate the highly dedicated culture of sequential art during the weekend of San Diego Comic-Con.

Branded #NotAtComicCon, based on the Twitter hash-tag those unable to attend San Diego Comic-Con have been using, fifty-five participating stores will create a fun and creative atmosphere where free drinks and over $200 worth of Dark Horse prizes will be available. In addition, Dark Horse Comics will make an exclusive announcement to fans at participating stores before releasing the special information to crowds in San Diego.

Fans looking to participate in the unprecedented, nation-wide event can find a comic book shop in their area on the following site:

http://www.darkhorse.com/Blog/34/notatcomiccon

Plus, during the week of July 19th, ChinaShopMag.com will feature interviews with well-established comic creators who aren't attending San Diego Comic-Con to get their insight into the larger community rarely talked about in mainstream news outlets.

Fans are also encouraged to use the hash-tag "#notatcomiccon" when talking about the event to show the world the fun comic fans have even outside the largest pop-culture convention. For more updates, follow @notatcomiccon and @chinashopmag on Twitter.

About ChinaShop Magazine:

ChinaShop is a cultural webzine with a focus on Music, Art, Fashion and Film. Covering everything from Hip-Hop to Punk Rock, Dior to the dime store, our global contributors capture a snapshot of the most compelling content available. Follow us at www.chinashopmag.com or @chinashopmag.

About Dark Horse Comics:

Since 1986, Dark Horse Comics has proven to be a solid example of how integrity and innovation can help broaden a unique storytelling medium and establish a small, homegrown company as an industry giant. The company is known for the progressive and creator friendly atmosphere it provides for writers and artists. In addition to publishing comics from top talent like Frank Miller, Mike Mignola, Neil Gaiman, Gerard Way and comics legend Will Eisner, Dark Horse has developed such successful characters as The Mask, Timecop, and SpyBoy. Additionally, their highly successful line of comics and products based on popular properties includes Star Wars, Indiana Jones, Buffy the Vampire Slayer, Aliens, Conan, Emily the Strange, Tim Burton, Trigun, Serenity and Domo. Today Dark Horse Comics is the largest independent comic-book publisher in the U.S. and is recognized as one of the world's leading publisher of licensed comics material.




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